A Big Investment
The home, it is said, will be the largest investment most people will ever make. As a store of wealth then, it must be maintained in good functional order. So it seems illogical that while the structure- the roof, walls and foundation – are indeed the critical parts of the house itself, it will ultimately be the front door that sells the house. The house staging industry will key on that front door, making certain that it is visible and attractive to buyers from the curb.
It’s not that the buyer isn’t aware of how important the structural and functional parts of the house are, it’s that the buyer (unless the buyer is an engineer or builder) has no real idea of the cost of each of these components and so must rely upon an internal feeling about the price of the house. This feeling is most easily influenced by the visual aspects of the house which convey a sense that all is well within. This is the concept of perceived value.
If the seller wishes to obtain a higher price for the house, its full value or perhaps even a premium to full value, the seller must set about to pursue a strategy of creating a higher perceived value for the home. The same is true for your business.
A Bigger Investment
To an entrepreneur, business owner or investor, the largest lifetime investment will probably not be the home. It will most likely be the business (or a business or businesses in the case of an investor). And with the current digital state of finance and commerce, your front door is your website.
The website is where clients and customers will begin their buying process, long before you even know they’re there. They will get to know you and your company and will formulate that sense of perceived value subconsiously as a function of what they have seen.
A State of Balance
Given that most clients and customers will see more of your digital presence than your physical presence, it makes sense to recognize the value of that increasingly important front door, your website. It has become the hub of your marketing and sales efforts. Clients will use it to exchange information, download documents, check on the status of orders, and soon it will dominate the order process from beginning to end and most often on a mobile device. The cost of doing business in the physical world must be balanced with the digital world. Your critical first impression will probably come from your website. You can’t afford not to be visible, functional and compelling – rendering on all devices including mobile phones.
Your competition has already taken the step forward. Call us, we can help.
We provide Traditional and Digital marketing services that include development of customer-centric strategic objectives as well as tactical plans to drive your business goals. Our 20 years of experience in marketing communications includes:
Developing your Unique Selling Proposition (USP) and creating an emotional connection (ESP) to build customer loyalty and enhance referral opportunities.
We can lead you through the maze of social media marketing and help you develop strategies across all social networking communications channels to reach your specific demographic.
We can help you develop an online campaign that directs traffic to your site and drives transactions.
We produce email marketing campaigns that achieve open and click rates in excess of industry averages.
We tie your website and social media initiatives in to your open source CRM.
We write standards-compliant code designed to make your website render perfectly in all modern browsers.
We design websites that render perfectly across any platform from desktop to laptop, to tablet and smartphones.
From your server's operating system and database to your content management system, we design your web application to your unique specifications.
Our systems are engineered from the mobile device to the desktop to enable your clients and customers to find you anywhere, anytime.
We keep your site tuned for strong results in the major search engines.
We enable you to add functionality such as eCommerce, blogs, secure documents upload, and just about anything you can think of.
We employ the latest in standards-compliant technology to develop your website. We know this stuff, so you don't have to. We just make it work.
We use modern, open source content management systems with custom programming to make the systems do exactly what you need them to do. And, we offer two years of content management (up to five pages per month) and web hosting, at no extra charge.
With mobile web search having surpassed desktop search and overall internet use (including buying) on track to exceed use on desktop or laptop, it makes sense to begin designing your website from the mobile device back to the desktop, not the other way around. We incorporate a mobile platform in our development at no extra charge. Get MOBI now!
We bring the power of advanced multimedia technology to your website and offer a stunning logo reveal and a three-minute video with voice-over talent at no additional charge.
Using the same powerful technology used in the motion picture Avatar, we offer 3D Modeling and Animation services to assist in telling your story.
No matter what your print needs may be, we offer a full range of printed materials including expert copywriting and editing services.
Functional and unique, our animated digital signage will attract visitors to your booth at trade shows and conferences.
Your corporate identity should embody who you are as well as what you do and who you intend to be.
Eye-catching, modern and insightful, our logo designs are guaranteed to get you recognized.
We offer a full range of traditional marketing products created with Adobe InDesign and Adobe Illustrator.
Don't discount the value of your corporate stationery. It announces your arrival.
Think your business card isn't digital? Think again! We include on your business card a qrCode which, when scanned, takes the visitor to a landing page on your site that can deliver any message you wish.
Whether you are a large established company with a need for short-term assistance with a special project or a start-up or small company that has big-company communications needs without big-company budgets, we can help you with all your marketing and corporate communications needs in the most efficient and cost-effective way.